Author Photo

Rachel Handley

Senior Content Writer AT Semrush

Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.

Expertise
  • content writing
  • content strategy
  • keyword research
  • on-page seo
Education

Author

seo ranking
Guide to Canonical Tags and URLS
Keyword Mapping
Finding toxic backlinks
local keyword research
How to Write Copy
SEO Best Practices
SEO Content
How to Rank Higher on Google
What are Backlinks
competitor keywords
What Is SEO

Contributor

market share
Competitive Insights
Competitive Analysis
Enterprise SEO