Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search SEO Traffic Study
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Advertising Trends: The Most Popular Types of Digital Ads [Study]
The Unique Rank Volatility Patterns of the August 2023 Core Update
Revamp Product Listings for SERPs with These Ecommerce Insights
Sharpen Your Ecommerce Business with Amazon Funnel Insights
How UHS uses Semrush to elevate digital marketing team’s performance
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages